Campaign IdentityEditorial DesignEvent Branding
Three interconnected projects extending Rockefeller Center's refreshed brand identity across campaign, editorial, and event contexts in 2022 each requiring a different visual register while maintaining coherence with the core system.
The work ranged from seasonal dining campaigns at Radio Park atop Radio City to editorial spreads for The Center Magazine and branded materials for the seasonal ice skating event a consistent identity expressed across very different moments.
Magazine spreads for the 2022 issue, balancing editorial content with brand identity application exploring where a brand sounds like itself, how much air it needs, and where it can be quiet.
A summer dining experience brand for Radio Park atop Radio City Music Hall. The identity needed to feel seasonal and inviting without losing cohesion, extending the rebrand's visual logic across signage, digital, print, and event materials.
Campaign poster series for MASA at Rockefeller Center, a contemporary Mexican design exhibition at Center Plaza and the Rink Level Galeria within it. The poster system flexes across colorways and formats including wheat-paste, subway, and large-format while holding a consistent typographic structure.
Visual direction for the Rockefeller Center Christmas Tree, an institution since 1933. The approach required restraint bringing the rebrand's full range to bear without competing with ninety years of expectation, across broadcast, digital, and physical touchpoints.
On-site identity and collateral for Sarah Meyohas's Dawn Chorus, an immersive augmented-reality installation at Top of the Rock. Signage, printed programs, and event materials carried the Summer at Rockefeller Center system into an interactive experience context.
