Brand IdentityGuidelinesLogoColor SystemTypography
Endeavor Health launched in 2022 as one of the largest healthcare systems in the Chicago area, built from institutions with decades of separate histories. Working with TRIPTK, I helped build the brand identity tasked with making it feel like it had always been one.
Within a year of launch, Endeavor Health was showing up where Chicago actually lives. The logo appears on the ice at United Center during Blackhawks games, and in Season 3 of The Bear, in the hospital where Natalie gives birth. Not placed. Just present.
