I was asked to make a logo for GZ&A.
The client, Gary Zarr, expressed interest in the visual simplicity and structure that he had noticed in other company's logos that he admired.
I presented him the few options below and to the left. He chose the rectangle container option, which I expanded into a bit more of an identity/kit of parts which he can utilize for his budding marketing consultant brand.
![](https://cdn.myportfolio.com/0fd3bcef854b1e56c0bc35f88650467a/adb44956-d37b-4881-a16d-517d75a2de5b_rw_1920.png?h=53b8872a6d43d0ed5ca7e555ca6cddd2)
![](https://cdn.myportfolio.com/0fd3bcef854b1e56c0bc35f88650467a/162b3896-b975-41af-98ac-bc91e3f5e368_rw_1920.png?h=dc170f6941953e6f61eaf606e965ee5e)
![](https://cdn.myportfolio.com/0fd3bcef854b1e56c0bc35f88650467a/f2835746-7c70-4c25-9c25-58f19855ba81_rw_1920.jpg?h=2b836bb4f92487af1ed96048b9e094ec)
![](https://cdn.myportfolio.com/0fd3bcef854b1e56c0bc35f88650467a/bafcfa33-9aa2-470c-bdc1-6f6aca3ca633_rw_1920.jpg?h=26716ba4bb00fc545b7b3d43096596cd)