Endeavor Health
In 2022 Northshore, Swedish Hospital, Northwest Community Healthcare, and Edward-Elmhurst merged to create a single healthcare entity in Chicago.

Working with TRIPTK, I helped develop the brand identity to bring to life this newly founded healthcare institution. 
We developed comprehensive brand guidelines that established a clear taxonomy for the organization’s complex structure, created bespoke logo lockups for a range of use cases, introduced a new color palette with approved pairings, defined a practical typographic hierarchy, and outlined art direction principles—among other foundational elements.
Design Director(s): Kate Stevenson, myself
Senior Designer: Jericó Canales