Endeavor Health
In 2022—in Chicago—Northshore, Swedish Hospital, Northwest Community Healthcare, and Edward-Elmhurst merged to create a single entity.
Working with TRIPTK, I helped develop the brand identity to bring to life this newly founded healthcare institution.
We developed a brand guidelines. We defined a usable taxonomy for various entity use cases arising from their new organization, created bespoke logo lockups for those varying scenarios, developed a new color palette with approved combinations, created a usable typographic hierarchy, and art direction guidelines—among many other items.
Design Director(s): Kate Stevenson, myself
Senior Designer: Jericó Canales