Endeavor Health

In 2022—in Chicago—Northshore, Swedish Hospital, Northwest Community Healthcare, and Edward-Elmhurst merged to create a single entity.

Working with TRIPTK, I helped develop the brand identity to bring to life this newly founded healthcare institution. 
We developed a brand guidelines. We defined a usable taxonomy for various entity use cases arising from their new organization, created bespoke logo lockups for those varying scenarios, developed a new color palette with approved combinations, created a usable typographic hierarchy, and art direction guidelines—among many other items. 
Design Director(s): Kate Stevenson, myself
Senior Designer: Jericó Canales  
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