Campaign Identity
Editorial Design
Event Branding
Three interconnected projects extending Rockefeller Center's refreshed brand identity across campaign, editorial, and event contexts in 2022 each requiring a different visual register while maintaining coherence with the core system.
The work ranged from seasonal dining campaigns at Radio Park atop Radio City to editorial spreads for The Center Magazine and branded materials for the seasonal ice skating event a consistent identity expressed across very different moments.
A summer dining experience brand for Radio Park atop Radio City Music Hall. The identity needed to feel seasonal and inviting without losing cohesion, extending the rebrand's visual logic across signage, digital, print, and event materials.
Magazine spreads for the 2022 issue, balancing editorial content with brand identity application exploring where a brand sounds like itself, how much air it needs, and where it can be quiet.
Visual direction for the Rockefeller Center Christmas Tree, an institution since 1933. The approach required restraint bringing the rebrand's full range to bear without competing with ninety years of expectation, across broadcast, digital, and physical touchpoints.
