Art Direction
Brand Identity
Design System
Digital

Visual identity and design system for Piermont Bank, a digitally-native commercial bank

Piermont Bank is a digitally-native commercial bank built for modern businesses. The brief was to develop a visual identity and design system for a new kind of financial institution one that needed to project trust without defaulting to convention.

The work balanced approachability and authority across brand and digital touchpoints, establishing a system capable of growing with the bank as it scales.

Piermont Bank brand identity Piermont Bank visual system Piermont Bank applications Piermont Bank digital Piermont Bank brand guidelines Piermont Bank design system Piermont Bank color system Piermont Bank typography Piermont Bank communications Piermont Bank brand mark