Brand Identity
Guidelines
Logo Lockups
Color System
Typography
Endeavor Health launched in 2022 as one of the largest healthcare systems in the Chicago area, built from institutions with decades of separate histories. Working with TRIPTK, I helped build the brand identity tasked with making it feel like it had always been one.
Within a year of launch, Endeavor Health was showing up where Chicago actually lives. The logo appears on the ice at United Center during Blackhawks games, and in Season 3 of The Bear, in the hospital where Natalie gives birth. Not placed. Just present.
